Herbal/Traditional Products in Australia: New Research Report Available at Fast Market Research
Herbal/traditional products grew by 8% in current value terms throughout 2013 to reach a market size of A$498 million. Consumer sentiment has continued to shift over the review period to become more accepting of herbal alternatives as the health benefits have become widely publicised. Although some concerns remain surrounding the efficacy of herbal alternatives, Australian consumers' shift towards healthier lifestyle choices has moved demand towards products perceived as more natural, and...
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