"Wipes in Sweden" Is Now Available at Fast Market Research
Sales growth of wipes in Sweden remains driven by consumer demands for convenience; however, the ongoing unease over the economic climate represents a challenge for category players, as price-sensitive consumers are unwilling to pay a premium for convenience. Convenience on its own is no longer a viable sales argument for wipes in Sweden. Wipes need to offer multi-functionality/benefits to generate greater sales growth beyond current levels.
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