Recent Study: Jewellery in Thailand
In 2013, jewellery in Thailand turned more competitive while demand for both costume and real jewellery were on a rising trend. The players were a key factor in stimulating a strong contribution to category size. While greater growth was derived from costume jewellery, the core contribution was still derived from real jewellery. The leading players in the category developed various product collections in order to better serve sophisticated latent demand among target consumers, who might have...
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