Market Report, "Cotton Wool/Buds/Pads in Israel", Published
No significant changes were noted in 2013 in cotton wool/buds/pads other than the growth of private label, such as Life Pads by Super-Pharm, and Shufersal, by offering lower prices than other leading products. The increase can be attributed to consumer price sensitivity and to the perception of similar value among all brands as the product itself is regarded as very basic.
View full press release