Market Report, "Sports and Energy Drinks in Nigeria", Published
The booming culture of night life in urban areas, as well as the consumption of energy drinks as a supplement with some alcoholic drinks, continued to boost sales in 2013. Apart from the desire to boost energy, consumers use such drinks as mixers with alcoholic drinks, with some seeking to "dilute" the alcoholic content in drinks. Furthermore, increased health consciousness and growing interest in exercising in gyms, particularly among working professionals, has supported the strong growth in the relatively new...
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