"Bulgaria Consumer Electronics Report Q3 2014" Is Now Available at Fast Market Research
Despite the short term challenges presented by the weak economic environment we consider the consumer electronics market in Bulgaria to have strong medium-term growth potential. There is relatively low device penetration in most categories meaning vendors can tap the first-time buyer and upgrade/ replacement market as incomes rise. As device prices decline and incomes rise we believe Bulgaria could be a regional outperformer over the medium term. However, in the short term we expect difficult trading conditions to persist in...
View full press release