New Market Report Now Available: Sanitary Protection in Finland
Sanitary protection grew by 3% in current value terms in 2013. The growth was mainly a result of new launches and due to the VAT increase from 23% to 24% in January 2013. While maturity hindered volume sales from growing more profoundly, some consumers traded up from basic to more advanced products, thus helping to add bigger value sales to the category.
View full press release