New Report Available: Ready Meals in Italy
The main trend in ready meals is the growing diversification of the category, with the introduction of new packaging flavours and new recipes. This is exemplified by the continuous creation of new packaging, such as ready meals offered in folding cartons which are designed for rapid consumption at home, in the office or on-the-go. The popularity of these products keeps growing, with sales being driven by the large number of people who prefer to eat quickly, sometimes whilst undertaking other...
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