New Report Available: Nappies/Diapers/Pants in Israel
In 2013, the shift from premium brands to value-for-money products intensified. DPL Disposable Hygienic products continued to penetrate the category offering its inexpensive Babysitter range, which is sold at a far lower price than leading brands, such as Pampers. The decrease in consumer purchasing power due to taxation and rising living costs drove many consumers to seek cheaper alternatives, especially when it came to a large purchases, such as nappies/diapers/pants.
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