New Market Report: Bleach in Ireland
Bleach sees the strongest performance in overall home care in 2013 over the previous year. This was due to consumers' ongoing economic concerns, with many switching to diluted bleach as a lower-priced alternative to surface care or toilet care. This trend supported a slight volume growth of half a percentage point in 2013 over the previous year. However, volume growth was not dynamic due to maturity in this product area.
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