Report Published: "Adult Mouth Care in South Korea"
Adult mouth care recorded 8% value growth in 2013 due to players' active marketing campaign. There were no new products to challenge the dominating brands, and the existing leading brands constantly inform consumers of the positive effects of mouth care. Manufacturers have also developed different marketing for different consumers. For example, during the college entrance exam season, companies focus on school parents who are worried about their children's health.
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