Internet Retailing in Peru - New Report Available
According to Euromonitor International's estimates, Peru ranked as the country with the third lowest per capita expenditure on internet retailing in 2013. This position was a result of several factors. A significant proportion of the population remained untrusting of online transactions, due to the risk of identity theft and phishing. A significant number of consumers also preferred to see products in retail outlets and ask questions of staff before making a purchase. In order to tackle this second challenge, starting...
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