Just Released: "Internet Retailing in Colombia"
Colombian online shoppers are beginning to introduce new products into their shopping baskets, other than electronics, appliances, or media products. The rapid growth of internet retailing in Colombia is motivating consumers to try and order apparel and footwear products and to have a positive impact on category sales, which have exhibited double-digit growth rates since 2008. Consumers of apparel have found appealing offers online, a factor that is also motivating purchases of premium brands at lower prices than in store-based...
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