Juice in Nigeria - New Market Research Report
Health consciousness among Nigerian consumers and intense marketing activities by manufacturers supported the growth of the juice category in 2013. Nigerians are traditionally strong consumers of fruit and vegetables, which are widely sold fresh at roadsides. With the growing demand for convenience among a larger working population, which is also more educated and therefore more health conscious, fruit juice in packaged form has increased in popularity. Furthermore, given the growing incidences of hypertension and diabetes in the country, younger middle-...
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