Recently Released Market Study: Weight Management in Nigeria
Weight management continued to enjoy strong growth in demand due to rising concerns about weight and increasing westernisation. Although in Nigeria weight has traditionally not been considered a negative issue, with growing western exposure the young middle class in particular are more worried about weight. The media image of an ideal person being slim also adds to this new trend. Strong marketing of products by leading players, such as the direct seller Edmark, also drove growth.
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