"Sports Nutrition in Israel" Is Now Available at Fast Market Research
Sports nutrition products like protein powders and bars saw increased online sales in 2013 due to the channel's lower prices than sports outlets and gyms. Coupon websites, international sites and online pharmacies invested in such products due to consumers' price-sensitivity as a result of declining purchasing power, alongside rising demand for such products due to increased sports awareness. For example, eggwhite powder costs around NIS177 per unit from an online pharmacy called MediLink compared with NIS191 in a regular sports...
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