Recent Study: Juice in the US
Juice consumption continued to decline in 2013. Off-trade volume sales of juice fell by 2% in 2013; a fourth consecutive year of decline but equal to the review period negative CAGR of 2%. Health concerns were the major drivers of the drop in volume sales. The increased focus on health and wellness has led some consumers to move away from 100% orange juice. While 100% orange juice has positive health attributes, such as vitamin C, more consumers have begun to...
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