Consumer Health in Iran: New Research Report Available at Fast Market Research
As the standard of living improves in Iran, demand for consumer health products has enjoyed impressive growth in recent years. With the emergence of multinational companies and their premium quality products, domestic suppliers have had to improve the quality and packaging of their products to prevent further losses. However, some cultural trends such as self-medication and the lack of strong supervision which results in high UTC sales negatively influenced sales of OTC consumer health in 2013.
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