Recent Study: Health and Beauty Specialist Retailers in Brazil
Amidst yet another year of recession, hair care was increasingly dominated by offers and promotions, coupled by a consumer shift away from salons and towards supermarkets - and pharmacies, even for products like colourants. With discounts up to 40% or 50% off, and BOGOF offers being all the more frequent, volume growth turned out positive in the key categories of standard shampoos and conditioners - which are anyway, considered staples. In both standard shampoos and conditioners, key trends during 2013...
View full press release