New Market Study, "Bottled Water in Cameroon", Has Been Published
Amidst the recession, price wars are becoming more prominent in bath and shower, hindering value growth. Whereas products like shower gel have commodity status, hence managing to secure positive volume growth, value sales are a hit by the fact that price offs and BOGOF deals are ever more common. As a result, brand loyalty is severely harmed, consumers simply opt for the brand with the most lucrative promotion and forget about brand name.
View full press release