Irons in Portugal - New Market Report
Irons saw a significant volume and current value decline in 2013, affected by the steep economic recession and the drop in disposable incomes. Portuguese consumers simply saw no immediate need for a new iron in 2013, as long as their old one still functioned - in other words, the replacement life cycle was extended amidst the crisis. Other than that, irons was a pretty static category (a staples category), with no ground-breaking changes taking place in 2013.
View full press release