"Non-Store Retailing in Tunisia" Published
During the final quarter of 2013, the Sweden-based multinational direct selling company Oriflame, which specialises in beauty and personal care direct selling, entered Tunisia. Oriflame entered the country to much fanfare, holding a major opening party which involved the participation of numerous media outlets across radio and television. As a result, Tunisian women have quickly become familiar with the Oriflame brand, with many of them trying its products shortly after they became available, resulting in the company registering a positive...
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