Air Care in Serbia - New Market Study Published
2013 was an uneventful year for air care. There were not many TV ads like in previous years and manufacturers are not launching new products. Instead, it seems as if producers are waiting for the effects of the economic crisis to completely wear-off before starting aggressive marketing campaigns. One reason for this might be that air care products are far from being essential and that consumers are thus quick to exclude them from their shopping lists when disposable incomes contract.
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