New Market Research Report: Ice Cream in Iran
Ice cream recorded strong growth in retail volume sales and very strong growth in current retail value sales over the review period. Demand among young Iranian consumers was the main driver of sales. These consumers were keen to try more sophisticated products with new flavour variants, which encouraged leading domestic suppliers to expand their product portfolios and to introduce many new products. As a result, ice cream products with new attractive packaging and new flavour variants gradually found their way...
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