Soft Drinks in France - New Market Study Published
In 2013, total volume sales of soft drinks continued to increase in France. Beyond the impact of population growth, this market also benefited from a decline in consumption of alcoholic drinks. Strict legislation regarding alcohol and drink-driving continued to encourage French consumers to purchase soft drinks, particularly when driving. In addition, more consumers preferred soft drinks with meals both during the day and at night because they are perceived as less harmful to health.
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