Recently Released Market Study: Laundry Care in Saudi Arabia
Rising disposable income levels resulted in consumers buying a widening range of laundry care products at the end of the review period. This trend supported strong volume growth in many niches. Carpet cleaners, liquid fabric softeners, colour safe laundry bleach, fabric fresheners, spot and stain removers, starch/ironing aids and other laundry boosters all posted around 4-5% volume growth over the year. Growth in these categories was also supported by urbanisation and widening distribution, with hypermarkets in particular offering consumers access...
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