New Market Study, "Deodorants in Lithuania", Has Been Published
Few major changes occurred in deodorants in Lithuania during 2012. The category as a whole managed to record increasing value sales, although this was mainly because of rising unit prices. Deodorants is a category which is nearing the point of maturity in Lithuania as there is only a tiny fraction of the Lithuanian population who do not use deodorants at all and these people cannot be expected to suddenly begin purchasing deodorant. This leaves innovation as the primary driver of...
View full press release