New Market Study, "Surface Care in South Africa", Has Been Published
South Africa's major cities such as Cape Town and Johannesburg saw strong population growth during the review period, with these cities thus becoming increasingly overcrowded and polluted. Due to escalating house prices and limited access to land and mortgages also resulted in many households becoming increasingly overcrowded. Dust levels rose, while consumers' focus on hygiene and cleanliness was also increased by rising concerns about bacteria and disease. These trends boosted consumers' usage of surface care and thus supported good sales...
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