Now Available: Jeans in Chile
Despite value sales growth in 2012, unit prices of jeans reduced by 5%, the biggest price decrease since 2009. There are two main reasons behind this behaviour. First, an increasing volume of standard, premium and super premium brands was sold in discount seasons in companies' own stores and in department stores. Discount seasons consist of short term sales - about two weeks four times a year - when stores sell products with an average of a 35% price discount. Value...
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