Recently Released Market Study: Wipes in Spain
Wipes is a category in which the main features changed in recent years. Indeed, dry electrostatic wipes and kits are losing importance (decline of 4% in current value terms in 2012), due to the higher prices compared with traditional brooms, whilst wet wipes are seeing success amongst Spaniards, especially young people, and sales are boosted by the desire to spend less time cleaning.
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