Market Report, "Skin Care in Egypt", Published
Consumers sought to find products that were subjected to price promotions and limited their search to products that provided the minimum value added benefits in order to economise. Many women consider skin care regimes as everyday essentials; therefore, consumers were still willing to spend on certain products areas such as general purpose body care, facial moisturisers, hand cream and anti-agers. Furthermore, it is clear from the volume sales that there was a lack of investment by consumers into expensive or...
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