New Market Research Report: Rtds/High-Strength Premixes in Denmark
RTD/high-strength premixes and in particular spirit-based RTDs such as Smirnoff Ice and Bacardi Breezer continued to enjoy a symbiotic affiliation with cider/perry as both product categories mainly target the same consumer group; that is the younger, often teenage female demographic. In July 2013, additional tax hikes on cider/perry resulted in an additional shift in consumption patterns away from cider/perry to spirit-based RTDs. The last tax hike for cider/perry in August 2010 resulted in one of the leading brands, Cult Shaker...
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