Now Available: Homeshopping in Russia
During 2013, homeshopping in Russia comprised mainly apparel and footwear homeshopping and media products homeshopping. While the media products sold through homeshopping are mainly periodicals and books published by Russian companies, apparel and footwear is increasingly the preserve of globally famous brands such as Otto, Bonprix and La Redoute. Together, these two homeshopping categories accounted for 52% of total direct selling retail value sales during 2013, with apparel and footwear accounting for 15% and media products accounting for 37%. Demand...
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