Chocolate Confectionery in Israel - New Market Research Report
Sales promotion of 3-packs for NIS10.00 or NIS12.00 are gaining popularity due to the price sensitivity of consumers. For example, Mars and Snickers snacks are typically sold in Mega and Shufersal retailers in a "three for NIS10.00" promotion, instead of NIS7.00 per unit, and 100g chocolate tablets are likewise offered in 6-packs. It can also be noted that there is low loyalty to chocolate brands, making price the primary discriminator.
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