"Alcoholic Drinks in Japan" Published
Despite the positive volume growth in 2012 after years of consecutive decline in terms of alcoholic beverages consumption in Japan, 2013 saw a return to minus growth both in volume and value. The general trend of not drinking alcoholic drinks, especially amongst younger generation, and accelerating ageing society were the reasons for the decline. Manufacturers, reflecting the limited space in the domestic market, looked overseas for future growth opportunities by aggressively seeking mergers...
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