Baby and Child-Specific Products in Costa Rica - New Market Report
Baby and child-specific products continued seeing deep levels of product segmentation, especially in certain products which became more popular such as hair care, skin care, toiletries and baby wipes. There was a widespread lack of innovation compared to 2012 when L'Oreal, Nivea and other popular brands saw investment in such baby care products. Baby wipes continued attracting all the attention in 2013 as an increasing base of consumers became aware of its convenience and application potential, not only with babies,...
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