Market Report, "Fragrances in South Korea", Published
In fragrances, the popularity of super premium brands continued in 2013 as well as 2012. Rather than designers' brands which had been popular during the review period, new brands attracted consumers. In 2013, Jo Malone, Diptyque, Annick Goutal, Creed and Acqua Di Prama appeared as hot brands in fragrances; meanwhile, brands that were steady sellers over the review period such as Anna Sui, Elizabeth Arden, Bvlgari, Ralph Lauren and Christian Diro lost value share. Due to the changing popular brands...
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