Coffee in France - New Market Report
In 2013, off-trade volume sales of coffee saw little movement compared to 2012. Coffee already has a high penetration in French households and its consumer base is ageing. Nevertheless, the category gained added value thanks to the success of individually-packaged products, particularly fresh ground coffee pods, which are relatively expensive and for which demand increased again in 2013. Meanwhile, manufacturers continued to launch new references of coffee targeting young consumers; many also upgraded their product offer with more sophisticated flavours...
View full press release