New Market Report: Hair Care in Costa Rica
Given the intense levels of innovation and the wide variety in the market of consumers' personal image, which developed in line with the expanding desire by consumers to improve their personal image by using colourants, relaxing treatments and others, hair care achieved remarkable levels of product segmentation. There was a wide range of specific needs (reconstruction, revitalising, hydration colour treatment, thermal protection, dandruff and hair loss amongst others within hair type). In addition, the increasing number of women attempting to...
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