Report Published: "Cough, Cold and Allergy (Hay Fever) Remedies in Brazil"
Cough, cold and allergy (hay fever) remedies registered a healthy performance during 2013, following the same path performed in 2012. This was driven by the rise in disposable incomes of the emerging middle-class, which increased the purchase of such remedies regarding the fact that consumer were more concerned about their health. Consumers want to treat minor diseases and recover more quickly from colds and flu.
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