"Cider/Perry in the Czech Republic" Is Now Available at Fast Market Research
Cider/perry gained interest from Czech consumers when the brand of Somersby cider (Budejovicky Budvar) was introduced during the spring of 2012. Somersby cider was given a strong marketing support and gained more attention from mostly younger consumers during 2013. Moreover, another international brand was launched during 2013, namely Kingswood by the brewery group Plzensky Prazdroj. Kingswood has been available through on-trade at selected restaurants and bars in Prague and Brno since July 2013.
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