Now Available: Health and Wellness in Austria
Health and wellness value growth remained at a similarly high level in 2013, even improving from 2011 and 2012. Most products continued to post a favourable performance, with the strongest growth coming from the relatively small food intolerance category. Organic also performed very well in 2013, ahead of fortified/functional, naturally healthy and better for you (BFY) products. Regular product launches and a positive response from consumers both contributed to the strong showing of health and...
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