New Report Available: Hair Care in Peru
When it comes to hair care, Peruvian consumers are increasingly becoming more demanding, opting for products that satisfy more than the basic need to keep hair clean. For instance, women look for products that take care of their type of hair (straight, curly, coloured), and specific hair condition, such as oily or frizzy hair, or hair requiring volume definition. In turn, men are opting for products that prevent or combat hair loss. In addition, some consumers are becoming interested in...
View full press release