Men's Grooming in Peru - New Market Report
Peruvian men living in urban areas are increasingly interested in maintaining a good self-image and therefore are increasing their demand for products that can improve their personal appearance. This trend is sustained by higher disposable incomes and helped by advertising campaigns that feature men taking better personal care. As a result, men are demanding personal care products specifically designed for their gender, such as shampoos, deodorants and skin care products. In response, key...
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