Oral Care in Denmark: New Research Report Available at Fast Market Research
Oral care grew by 2% in current value terms in 2013, to reach DKK805 million. The oral care category has grown in size over the review period, having overcome the negative performance recorded after the onset of the financial crisis, as sales fell in 2008 and 2009. However, as basic oral care is seen as essential to Danes, by 2010 the category returned to positive value growth and in the last three years of the review period the rate has...
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