Just Published: "Skin Care in Pakistan"
2013 saw international brands continue with their extensive marketing campaigns. Unilever was once again at the forefront in terms of advertisements and consumer engagement. It also invested heavily on making its products available at all retail outlets and channels. Unilever launched Fair & Lovely face wash and Fair & Lovely advanced multivitamin cream in order to drive sales. Similarly, L'Oreal launched its Revitalift Total Repair 10 skin cream in order to cater to aged women, and Hydra Total 5 Normal...
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