"Hot Drinks in Japan" Is Now Available at Fast Market Research
Off-trade tea value sales contracted slightly in 2013. While coffee has expanded its consumer base, thanks to continuous innovations in, for example, coffee machines, as well as in flavoured instant coffee and super-premium fresh coffee variants, tea has lost consumers due to relatively few market innovations during the review period. Some manufacturers, concerned about the shrinking tea market, introduced innovations or ran educational seminars. However, this was not enough to offset tea's...
View full press release