New Market Study, "the New Online Travel Consumer", Has Been Published
Online travel consumers have been changing at a very fast pace in the last couple of years, encouraging companies to be equally swift in adapting their business models. Multiple screens, wearable electronics, the peer-to-peer model and big data analytics are only some of the challenges which will dictate the evolution of the online travel competitive environment in the next few years, and which travel companies will need to address successfully to defend and strengthen their competitive position...
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