New Report Available: Skin Care in India
Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better quality than mass brands and were priced lower than premium brands. Most companies started to introduce such masstige brands to remain competitive. For example, Hindustan Unilever Ltd introduced new range of skin care products including serums under...
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