New Market Study, "Sports and Energy Drinks in Saudi Arabia", Has Been Published
Saudi Arabia is home to one of the biggest youth populations in the region. Statistics reveal that as of 2013, young adults and the middle-aged, aged 18-44, accounted for 49% of the population. The thriving younger population is beginning to change from a traditional Saudi way of life, and is fast embracing Western trends and lifestyles, thanks to growing internet penetration, which is leading to exposure to the outside world. This trend is reflected in their eating and drinking habits,...
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